Real Estate Agents - You Can Blog Your Way to a Better Image
Blogging is a useful marketing tool for real estate agents, and for many reasons. But one of the best benefits of a blog is that it can help you strengthen your professional image. Here’s how.
The Top 10 Reasons Why Real Estate Agents Fail
In a recent survey of real estate agents across North America, they were asked one simply question. This question was: “What do you think is the biggest reason real estate agents fail?” Here are 10 answers received from the agents included in the survey.
Real Estate Marketing - Free Marketing
The main purpose of Real Estate Marketing whether by using mail-outs, thank you cards, or birthday cards is to sell more homes. Many Realtors are searching and searching for a Golden Goose of Real Estate Marketing. What they have failed to see is if they would turn around and show appreciation to their past customers they would find their customers are the Golden Goose they have been searching for. The key is to learn how to feed the goose to get golden eggs.
Common Things Sellers Overlook
In a typical real estate sale there are quite a few things that a sellers needs to think about and remember to do. At many shows the seller is anxiously rushing about trying to make sure that everything is taken care of before the buyers and their agent arrive. Unfortunately last minute is never the right time to finish everything up and it is easy to overlook small things that may make a difference to the buyers. Certain aspects of our home never seem to concern us as they are simply a part of the way we live our lives day in and day out. In selling a home, we have to go outside our daily lives and pay special attention to those things that we seem to miss when preparing for a home show. Let’s have a look at a few of these things.
One thing that we hardly ever notice about out homes is the particular way it smells. Far from it, we simply don’t think about it unless there is a particularly strong smell in the air that day. However, you do notice smells when you enter someone else’s home right? I am not talking about an overpowering stink, far from it; simply the smell that our homes possess. Each family will have a smell that is simply “them.” In getting a home ready for sale one should try to make the home smell as neutral as possible. This means refraining from cooking strong smelling food and perhaps doing something with the beloved family pet.
Another big mistake is assuming that the buyers will not notice a dirty carpet or dust. Every aspect of the home is now on display and open for critique. Any areas that are left untended will add to the buyer’s list of things that they can use to bring your asking price down. In an ideal situation the buyer would not be able to find anything that could justify a lower offer and so to achieve this, you must think like a buyer. Spend time with your realtor before a show happens and ask them what they would point out to a client who was interested in your home if they were not representing you.
Bob Nachman is a REALTOR specializing in Arizona real estate. Bob has extensive training in the world of real estate and is dedicated to providing customers with an elite level of service and information. For more info on Arizona homes and properties contact Bob.
Fractional Real Estate - It’s Here to Stay
Fractional real estate has evolved since the 1970’s when one of the first fractional projects was marketed in the US. Since then the fractional concept has gained rapid market share in many luxury goods and real estate markets. I recall writing an article in 1999 advising developers to look at this product as part of their mix. At that time, very few took me seriously, most neglected to research it and simply watched as other people diversified their product lines successfully and created a more balanced marketing mix. Still, there is that saying that there are three types of people in the world; those that make things happen, those that watch things happen and those that say what happened?